From the creative minds at MAJR Specialties here are 5 things to do to increase your business in a down economy.

1.        Find new customers.  Companies that are pulling back are losing clients and those clients still need goods and services.  They need to know that you are there to help them.

2.       Be different and be visible.  In a market that compares apples to apples, be an orange.  Examine and promote the things that make you stand out.

3.       Don’t just give away stuff, but use promotional products creatively to draw new clients and reward client loyalty.

4.       Focus on client needs.  He may be looking for a drill but what he wants is a hole.  Find what he needs instead of what you need to sell.

5.       In business survival mode your clients need you to help them survive.  When you assist them in their success you succeed.  That means excellent customer service.